Centrepoint represents the Landmark Group's strategy to synergize its core retail concepts, Babyshop, Splash, Shoe Mart, and Lifestyle, under one identity, thereby projecting a 'single fashion destination”.

The most visible benefit of this convergence has been the enhanced design and stimulating shopping experience for consumers. Centrepoint offers the same great value for money in a visually exciting destination for the whole family. It is shaping consumer perceptions, increasing brand worth and fueling future growth for the group in the mid-market retail section