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Calling all food-lovers: City Centre Ajman serves up a feast of gamified discounts

From 15 July to 15 August, customers can earn generous discount vouchers simply by playing a contactless digital game in the mall


City Centre Ajman is helping to make this a summer of pleasant surprises with the upcoming launch of Food Rush — a digital game of quick reflexes that will see visitors embrace their inner gamer to catch falling food on a digital platform to win discount prizes and earn savings along the way.

From 15 July to 15 August, visitors to City Centre Ajman can catch all the food fun — as the campaign name suggests — while earning a combination of mall GiftCards, VOX Cinema tickets, tenant vouchers, Magic Planet cards, and more. The contactless activation will be accessible to customers when they spend AED 200 within the mall.

Customers can also double their chances of winning by spending an additional AED 100 at any in-mall food and beverage outlet. Foodies from across the emirate will be presented with a delightful selection of Food and Beverage options to choose from, including Ocean Basket, Nando’s, Gazebo, Mado, Big Apple Bagels, Keventers, KFC, McDonald’s, Cinnabon, Chocolala, Patchi and many others.

To working up even more of an appetite, customers can visit a designated standalone booth within the mall to play falling food game. Once customers have redeemed their receipts for a digital token at a customer service desk, they must simply scan the provided code on the stand to play the game. This will enable them to instantly take control of the screen in front of them. As delectable treats begin falling on screen, shoppers must act quickly — moving left to right to catch as many as they can within a given time limit.

Yahya Mohamed, Mall manager at Majid Al Futtaim- City Centre Ajman said: “We are pleased to welcome the community back to our mall and offer them an interactive and safe way to earn unmissable discounts. We are excited to unveil all the amazing experiences and attractions, as well as mouth-watering food and beverage outlets, we have in store for our loyal customers. The falling food activation demonstrates our commitment to maintaining our mall’s status as a space to shop, play, socialise, and dine safely at the centre of the community.”

The activation is open from 10am to 10pm daily. A full list of Food and Beverage outlets available at City Centre Ajman can be found on the shopping mall’s website,